Clarks hands global media account to MPG International

LONDON - MPG International has won the global media planning and buying account for Clarks.

Clarks... new agency
Clarks... new agency

The Havas network beat the incumbent UM, as well as the pitching agencies Publicis-owned ZenithOptimedia and Omnicom's OMD to the business.

The account includes the shoe retailer’s £6 million UK business.