Opening for three weeks in Seven Dials on Wednesday (23 October), the store will stock an edit of the retailer’s autumn/winter 2014 collection. Clarks has promised the store will feature a completely unique design inspired by shoemaking craftsmanship and contemporary design.
It will also host an event in partnership with Shortlist magazine and the publication's digital product Mr Hyde on 30 October. The drinks reception will feature an in-store shoeshiner and attendees will be given a free gift with purchase.
Clarks, which said the pop-up is part of its many ‘brand-building’ exercises this year, worked with PR agency Portas to plan the creative for the store.
Alison Sudbury, Clarks’ head of marketing UK and ROI, said: "We’re thrilled to announce the opening of our first dedicated menswear pop-up. As we continue to invest in elevating the menswear brand and showcasing our style credentials, the opening of this standalone pop-up is an important move for us as a brand in the UK and ROI.
"The new store will allow us to showcase our undeniable heritage, craftsmanship and stand-out menswear collection."
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