Clarks Shoes kicks off £12m ad review

C&J Clark International has kicked off a review of its £12 million above-the-line advertising account.

The British shoe manufacturer has approached a variety of independent and network shops in London, as it plans to increase its marketing spend, with an eye on making a push for international growth.

Jayne Barr, the former Leagas Delaney and TBWA\London senior account executive, is helping the manufacturer with its search.

St Luke's, which has run the account for the past ten years, will repitch. Media planning and buying, which is held by Universal McCann, is unaffected by the review

Rosemary Carr, the Clarks brand director, said: "We have enjoyed a great working relationship with St Luke's over the past ten years, and have developed some very successful advertising for the UK market. It is important to review our ongoing agency partnerships to ensure we have the right resources to support an exciting phase of international growth."

St Luke's won the Clarks account in January 1997 after a review out of TBWA\London. The agency expanded its position on the account in 2000, when it was hired to raise the shoe-maker's global profile.

The agency's most recent advertising work for Clarks was a campaign to promote its autumn and winter range.

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