Class of 2008

Some of them already have experience across a number of marketing disciplines and are digitally savvy. Others have shown themselves to be bright and brave. Meet the newest Campaign Faces to Watch.


Talented digital planners are like gold dust. So it is no surprise that Dare found its planning chiefs in-house. Nick Emmel and Toby Horry had been working on Barclays and Vodafone and were responsible for realising some of the strategic insight on Sony Europe that won Dare the business.

Emmel, an Oxford graduate, has a strong direct marketing understanding, having worked at Bates Dorland, Tullo Marshall Warren and MBA before joining Dare in 2005. Horry worked in production before joining Abbott Mead Vickers BBDO in 2002 as a planner. He joined Dare in 2006.

John Owen, a Dare partner, says: "Nick and Toby are both well schooled in advertising and marketing and they are both 'digital natives'. They do what all great planners do and make complex things appear simple."

Thiago deMoraes - Digital creative director, CHI & Partners

Everybody at CHI & Partners knows who Thiago deMoraes is. "He's the most talented person in the agency," Sarah Gold, its managing partner, says. "He's a creative genius. He's a digital specialist, but he comes up with brilliant ideas that can work anywhere."

DeMoraes joined CHI in January 2006 as its first digital creative. He previously worked at BBC Interactive, the digital agency Organic and Tequila\London, where his awards included silver and bronze Cyber Lions at Cannes.

"You always want to do something new when coming up with interactive work," he says. "And that means a lot more than just using new technology."

At CHI, deMoraes has become a mercurial figure. "He is highly proactive. He will seek people out with his ideas," Gold says. "He doesn't sit around waiting to be briefed."


Aged only 27, Toby Nettle is already renowned at PHD and among his clients, BMW, Yell and COI, for his creative thinking. He was recently promoted to media group manager as a reflection of his dedication to key accounts.

Two of PHD's largest and most prestigious accounts, BMW and Yell, are under his care. Jonathan Fowles, PHD's executive planning director, says: "Toby is a pleasure to work with: thoughtful, insightful and creative. Not only does he genuinely give a damn about his clients' business - he makes sure that all the hard work becomes a reality."

Clients: praise his ability to steer them through the media landscape. Zandra Ives, Yell's head of advertising, says: "His insight helps to challenge our thinking, which shapes our media to take direction in ways we previously would not have considered. And he's great to deal with too."


Faris Yakob's background was as a journalist and then researcher before he took his first job in media at OMD. He joined Naked three years ago and has since established himself as one of the agency's more original thinkers.

Last year, on completing the IPA Excellence Diploma, Yakob was recognised with the additional reward of the President's Prize for his paper on The Future of Brands. Colleagues say the paper is a reflection of Yakob's maverick approach and his fascination with technology.

His main client responsibility is on Sony. Will Collin, a founding partner of Naked, says: "Faris doesn't necessarily follow the established way of doing things. He has a fantastic understanding of how technology has affected communications and is irrepressibly spirited and questioning in his way of working with any client or project."


No disrespect is intended when Gareth Goodall's bosses describe him as an outstanding planner by instinct rather than intellect. "Gareth is what you would call 'grammar school bright'," Laurence Green, the Fallon chairman, says of the man currently leading the agency's planning resource on its Asda and Orange accounts. "He's just a natural."

Goodall is a fairly recent migrant to planning, having begun in account management at Ogilvy & Mather. Indeed, he came to Fallon in the autumn of 2005 to head the Sony account.

What's good about Goodall is that he's clever without being pretentious and gets on equally well with creatives and clients. "He's a good bloke from Staffordshire who never lets a Soho view of the world get in the way of good work," Rachel Barrie, Fallon's head of planning, says.


This creative pair, aged 24 and 23 respectively, have already won several awards and glowing praise from their Virgin Holidays client, who described their campaigns as "instrumental in the success of our company".

The pair, who met at Buckingham Chilterns University, joined Kitcatt Nohr Alexander Shaw in December 2006 following placements at Rapier, Keevill Barton Kershaw and Clemmow Hornby Inge. Phil Keevill, the creative director at Kitcatt Nohr, says: "Roxanne and Jim exhibit a sense of limitless energy and boundless enthusiasm in everything they do, and this just seems to spill over into their creative work, infecting it with a warm and cheeky charm."

The playful quality to their work has caught the eye of awards juries, securing them a silver Pencil at the Student D&ADs and first prize at the Shelf Awards.


Sandra Moore was working in travel insurance before joining The Mail on Sunday in 2004. So taking on responsibility for travel with the paper's client sales team proved an easy transition. In her first year with the paper she was named Sales Person of the Year for bringing in business totalling more than £3.5 million on the back of standalone supplements, project and advertorial work.

The travel category makes up more than 18 per cent of the paper's total revenue and it takes more than a 27 per cent share of Sunday spend, in a large part owing to the business Moore has brought in.

Simon Davies, the ad director at The Mail on Sunday, says: "Sandra is a true professional who has shown a passion and commitment to our brands and company. I'd like to wish her every success in her new job."


To put a 29-year-old in charge of one your oldest and most high-profile accounts is either flattery or foolhardiness. Yet, Matt Ross was promoted to the lead Volkswagen job at the start of this year.

Ross joined DDB as an account manager in 2003 from Ogilvy Advertising. He quickly became the rising star on VW, and under his watch some strong work emanated including the "singin' in the rain" ad for the Golf GTi.

Last year, he also helped DDB defend its Training and Development Agency account and contributed to the successful Wrigley pitch. Stephen Woodford, the DDB London chief executive, says: "Matt has a passion to get the very best creative work in close partnership with his clients and an ability to transfer his boundless enthusiasm to all those around him."


Plenty of stories circulate of ill-judged stunts to land a job in advertising. So when Fabian Berglund and Ida Gronblom, a young Scandinavian team, stuck life-sized images of themselves pressed against the glass of Wieden & Kennedy, with a sign reading "still trying to get in", their efforts really could have gone either way.

Yet, after a short placement, the pair were offered jobs. In early 2006, they created concepts for the agency's Film4 pitch that scooped the business. The pair have also worked on The Guardian, Save the Children and created "music almighty", W&K's debut UK print work for Nokia.

Neil Christie, the W&K managing director, says: "Innovative in traditional media, web savvy and comfortable in interactive, both seem extremely mature given their relative lack of experience."


Dan Howell may be only 27, but he is already a veteran in the media business. He was just 20 and in the second year of his business and media degree at the University of Surrey Roehampton when GMTV offered him a role as a sales executive. He went on to Nickelodeon and then became an executive at Viacom.

He's been an account director with Viacom for two years, working with agencies such as MediaCom, Azure, BLM and with Procter & Gamble, and operating across the board on spots, online and sponsorship. His wide experience has helped him forge some strong relationships in the industry.

Nick Bampton, the Viacom Brand Solutions managing director, says: "He's honest, collaborates well, is creative and delivers. He's shown maturity beyond his years and that's why he deserves to be in the final Campaign line-up."


It was always going to take a brave client to take on a fat comedian and a knitted monkey as their brand mascots, but that is just what Kate Hick was daring enough to do.

The PG Tips brand-building manager has worked for Unilever for three years and played a key role in the team that reincarnated Mother's Al and Monkey characters.

Ed Warren, a strategist on PG Tips at Mother, says: "She has the great combination of being brave in her decisions and is willing to trust the agency and go with things that may look risky on the surface."

Nicola Waymark, the PG Tips marketing manager, and Hick's boss, adds: "Kate is an excellent marketer and through her natural enthusiasm and communication skills, is able to lead and inspire teams to create fantastic work. She'll go far in the marketing world."


This new-business dynamo began his agency life on the account side in 2002, when he joined McCann Erickson as a grad. From there, he moved to Bartle Bogle Hegarty.

After working on the Barclays Premiership and Baileys, he was promoted to account director in 2005 and moved on to Lynx. However, his tenacity, intelligence and entrepreneurial spirit (at university he ran his own business, which he says made him more money than his job now) caught the eye of Ben Fennell, the managing director at BBH, who was looking for a young and talented replacement for Richard Exon.

Fennell says: "He is a fantastic mix of drive, positivity, resilience and charm. All the things you want from your new-business head. We just have to teach him that it's sometimes OK to say no!"