Classic FM has hired a producer to formulate creative advertising
briefs for its sponsorship and sales team .
Katy Hubbard will be responsible for selling radio by demonstrating how
it can be used creatively.
Hubbard will feed the advertising team with enticing pitch material for
both clients and agencies.
Once clients have bought airtime sponsorship, Hubbard will then handle
the creative production of the campaigns from start to finish.
Hubbard started out as a secretary to the managing director of the local
radio station Severn Sound.
In 1993 she joined Cheltenham-based 603 Radio as traffic and sponsorship
coordinator, before becoming sponsorship and promotions executive in
After spending two years presenting the breakfast show on GWR FM between
1995 and 1997, Hubbard moved into freelance production.
Dominic Barker, head of sponsorship at Classic FM, said: ’Katy has been
brought in to further develop integration of sponsorship and programming
at Classic FM.
’It’s a challenging new position that will benefit our advertisers and
listeners through the creation of effective sponsorship campaigns.’
Sponsorship and creative executive Julian Rigamonti said the trend was
now for all parties to become involved in the creative process.
’When we got SharePeople.com to spend with us, both the clients and
agency came in and helped us write the ads,’ Rigamonti said.