Classic FM recruits Hubbard as creative adviser to ad team

Classic FM has hired a producer to formulate creative advertising briefs for its sponsorship and sales team .

Classic FM has hired a producer to formulate creative advertising

briefs for its sponsorship and sales team .



Katy Hubbard will be responsible for selling radio by demonstrating how

it can be used creatively.



Hubbard will feed the advertising team with enticing pitch material for

both clients and agencies.



Once clients have bought airtime sponsorship, Hubbard will then handle

the creative production of the campaigns from start to finish.



Hubbard started out as a secretary to the managing director of the local

radio station Severn Sound.



In 1993 she joined Cheltenham-based 603 Radio as traffic and sponsorship

coordinator, before becoming sponsorship and promotions executive in

1994.



After spending two years presenting the breakfast show on GWR FM between

1995 and 1997, Hubbard moved into freelance production.



Dominic Barker, head of sponsorship at Classic FM, said: ’Katy has been

brought in to further develop integration of sponsorship and programming

at Classic FM.



’It’s a challenging new position that will benefit our advertisers and

listeners through the creation of effective sponsorship campaigns.’



Sponsorship and creative executive Julian Rigamonti said the trend was

now for all parties to become involved in the creative process.



’When we got SharePeople.com to spend with us, both the clients and

agency came in and helped us write the ads,’ Rigamonti said.



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