Claydon Heeley to drop 'Jones Mason'

Claydon Heeley Jones Mason is dropping "Jones Mason" from its name as it attempts to reposition the agency.

The agency is rebranding in a bid to emphasise its digital marketing activities and reflect the fact that a growing proportion of its business is in online media.

Mike Welsh, the managing director of Claydon Heeley, said: "ECRM (electronic customer relationship marketing), or whatever they are choosing to call it for the moment, is on every client's lips and the decision to take digital to the core of our offer is in response to client demand. Digital is already 25 per cent of our income, so increasing this capability, ahead of client expectation, makes commercial sense."

Simon Clark, a former Phillipe Starck designer, who is now at DesignSpy, created the new look. The redesigned logo uses a white typeface laid over Claydon Heeley's trademark orange background that fades into red.

The rebranding sees the agency almost reverting to its old name, Claydon Heeley International, which predated the merger with Jones Mason Barton Antenan in 2000. The eponymous Nigel Jones left the agency last year.

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