Claydon Heeley lands Adidas rugby brief

Claydon Heeley has scooped a chunk of business from Adidas without a pitch, beginning with a project to exploit the sports brand’s sponsorship of the Rugby World Cup.

Claydon Heeley has scooped a chunk of business from Adidas without

a pitch, beginning with a project to exploit the sports brand’s

sponsorship of the Rugby World Cup.



Nick Craggs, the marketing manager of Adidas in charge of the rugby

sector, confirmed that the agency had been appointed, and suggested that

more projects were to follow although they were of a confidential

nature.



The current work is a poster campaign comprising three executions, all

focusing on the invincibility of New Zealand’s All Blacks team. The

48-sheet posters show a brick wall which appears to have a flyposter

stuck haphazardly on to it featuring lines such as ’All Blacks tackling

simulator’.



Adidas has been attempting to place more emphasis on its sporting

heritage in recent campaigns.



No-one at Claydon Heeley would comment on the appointment.



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