Claydon Heeley has scooped a chunk of business from Adidas without
a pitch, beginning with a project to exploit the sports brand’s
sponsorship of the Rugby World Cup.
Nick Craggs, the marketing manager of Adidas in charge of the rugby
sector, confirmed that the agency had been appointed, and suggested that
more projects were to follow although they were of a confidential
nature.
The current work is a poster campaign comprising three executions, all
focusing on the invincibility of New Zealand’s All Blacks team. The
48-sheet posters show a brick wall which appears to have a flyposter
stuck haphazardly on to it featuring lines such as ’All Blacks tackling
simulator’.
Adidas has been attempting to place more emphasis on its sporting
heritage in recent campaigns.
No-one at Claydon Heeley would comment on the appointment.
