Decaux is still claiming to be the world’s number one supplier of
street furniture despite suffering a bitter defeat in its battle to take
over its rival, More Group.
But More’s chief executive, Roger Parry, has hit back describing such
claims as ’absolute nonsense’.
Decaux’s bid for More was defeated on Tuesday when it emerged that Clear
Channel, the US media company, had purchased just over 50 per cent of
The swoop seals Clear Cha- nnel’s pounds 475 million agreed offer for
the poster company, which had been supported by More’s board despite a
higher bid by Decaux.
But Decaux believes it is still the largest supplier of street furniture
in the world and said this week that it was determined to retain that
’Clear Channel has got a good deal,’ a Decaux spokesperson said. ’But
Decaux will continue to offer competition and maintain its number one
More/Clear Channel had more than 200,000 poster panels in 24 countries
and a turnover of dollars 700 million, compared with Decaux’s dollars
Parry retorted that More is likely to look at fresh expansion in the UK,
possibly into other media. Clear Channel owns television and radio
stations as well as outdoor sites in the US.
Parry said the deal could mean a move into TV and radio, but not
’Our UK focus is to use this fresh investment to upgrade our stock and
explore opportunities in ambient media such as in-store advertising.’