Clemmow Hornby picks up Liverpool Victoria account

The TBWA/London breakaway agency led by Simon Clemmow and Johnny

Hornby has picked up its second piece of business by winning the pounds

5 million above-the-line account for the Liverpool Victoria Friendly


The breakaway, which is currently hunting a creative director, landed

the task of spearheading the branding campaign for Liverpool Victoria

after the society held discussions with several undisclosed agencies.

The brief was drawn up by the society's recently installed marketing

director, Simon Rhodes, who took up his post last October.

Liverpool Victoria offers a range of financial services, including

banking, life and general insurance. Clemmow Hornby will seek to raise

the profile of the society by placing emphasis firmly on its mutual

status and the practical advantages that this status brings for


A heavyweight press campaign will break in July with a TV campaign

planned later this year.

The above-the-line strategy marks a change from previous activity by

Liverpool Victoria, which spends much of its pounds 10 million marketing

budget below-the-line through WWAV Rapp Collins. The appointment of

Clemmow Hornby follows the award of the society's media planning and

buying business to Starcom Motive in January.

"It is rare these days to have a financial services brief where the

company has something to say," Hornby said.

Clemmow and Hornby already holds the pounds 5 million account for

Carphone Warehouse, which they will take with them from TBWA.