TBWA GGT Simons Palmer has finally filled the vacuum left by Carl
Johnson’s departure in February, by appointing Simon Clemmow, the
agency’s executive planning director, as chief executive.
Johnson’s departure prompted a reshuffle at the agency and the creation
of a new management tier under Clemmow, the UK group chairman, Paul
Bainsfair, and the creative director, Trevor Beattie.
According to Bainsfair, Clemmow was promoted to the position in
recognition of the management role he has played during the past
’Simon’s appointment is part of our goal of keeping TBWA at the
forefront of the UK advertising scene, building on the success of the
last 18 months since TBWA and GGT were brought together.
’Simon is very committed to the agency and has played a central role
with Trevor and I in the running of the agency and in the quality of the
advertising that we have produced,’ Bainsfair said.
Clemmow started in 1982 at Benton & Bowles, moving to GGT in 1983.
In 1988, he co-founded Simons Palmer Clemmow Johnson and became group
planning director in 1995.
The agency confounded the sceptics, notching up three account wins
between its July opening and the end of the year, with first year
billings of pounds 3 million rising to pounds 7 million in the second
In 1998, Clemmow became executive planning director in charge of a team
of 17 planners at TBWA GGT Simons Palmer following Omnicom’s acquisition
of both GGT and Simons Palmer and their subsequent merger with the TBWA
’It’s unusual for a planner to move into general management but a lot of
planning skills can be applied to TBWA such as its positioning, growth
strategy and USP. This is a very exciting move for me,’ Clemmow said.