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The BBC’s annual marketing spend of pounds 73 million is to be cut by 25 per cent over the next three years under new marketing chief Matthew Bannister. The savings will total around pounds 18 million and be made by combining functions and reducing staff. The rethink comes after the BBC unveiled plans to axe 900 jobs over the next three years. Marketing

The BBC’s annual marketing spend of pounds 73 million is to be cut

by 25 per cent over the next three years under new marketing chief

Matthew Bannister. The savings will total around pounds 18 million and

be made by combining functions and reducing staff. The rethink comes

after the BBC unveiled plans to axe 900 jobs over the next three years.

Marketing





Alliance & Leicester’s managing director Peter McNamara has poached a

senior marketer from former employer Lloyds TSB to head A&L’s personal

banking operation. Graham Pilkington, marketing director for personal

banking at Lloyds TSB, will take up the same position at A&L. He will

begin his new job next month. Marketing Week





Umbro has been forced to rethink its brand strategy following England’s

failure to win the right to stage the 2006 World Cup. The company is the

official kit supplier to the England squad and was one of seven sponsors

recruited by the Football Association to assist the bid. Shay Boyd,

marketing communications manager, would not comment on Umbro’s

investment, but each of the backers is understood to have contributed

around pounds 250,000. Marketing





Volkswagen advertising chief Bernard Bradley, who was responsible for

VW’s pounds 35 million UK ad budget, has defected to Volvo. He will join

next month as a regional manager for Volvo’s Benelux market and will be

in charge of all advertising, marketing and communications for the

Ford-owned marque. Bradley will be based in Volvo’s offices in Marlow

and report directly to Gerry Keaney, who is the Benelux regional

director. Marketing Week





Boots is to enter the fragrance market with the launch of three

upmarket, designer-branded perfumes. Although Boots is the UK’s leading

fragrance retailer, this is the first time the company has produced its

own brands. The bottles will not bear the Boots name in order to

establish the fragrances as premium products. Marketing





Scottish & Newcastle is attempting to steal a march on its rivals the

Punch Group and Bass Leisure Retail by installing internet kiosks in its

2,300 managed pubs. Marketing director Jeremy Blood is confident the web

kiosks will provide a viable alternative revenue stream. Marketing

Week





Pizza Hut is planning the first major high street franchise programme in

its 25-year UK history. The restaurant chain will raise its marketing

spend by 10 per cent to pounds 17 million to support the franchising of

its delivery outlets. The move is designed to meet the growing challenge

from rival US chains. Marketing





United Biscuits-owned KP Snacks has appointed Mandy Ferguson marketing

director, following the departure last week of Nick Canning to News

Group Media. Reporting to managing director Will Carter, Ferguson will

be responsible for all advertising, marketing, sales promotion and PR

across KP’s range of crisps and snacks. Marketing





Agent Provocateur, the lingerie retailer owned by Vivienne Westwood’s

son Joseph Corre, is to launch its first perfume as part of a brand

extension programme. Corre and his partner Serena Rees have set up Agent

Provocateur Parfum as a separate company from the lingerie stores in

Soho and Knightsbridge. Marketing Week.



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