CLIENT ROUNDUP

United Distillers & Vinters global marketing director Rob Malcolm is expected to be named next week as worldwide head of marketing for Diageo’s newly integrated beer and spirits business. Malcolm is believed to have been chosen for the board-level role ahead of Guinness global marketing chief Nick Fell. The appointment will make Malcolm, who joined UDV last year from Procter &Gamble, one of the most powerful figures in media, wielding a budget of pounds 700 million. Marketing Week

United Distillers & Vinters global marketing director Rob Malcolm

is expected to be named next week as worldwide head of marketing for

Diageo’s newly integrated beer and spirits business. Malcolm is believed

to have been chosen for the board-level role ahead of Guinness global

marketing chief Nick Fell. The appointment will make Malcolm, who joined

UDV last year from Procter &Gamble, one of the most powerful figures in

media, wielding a budget of pounds 700 million. Marketing Week





Laura Ashley has restructured its marketing department following the

departure of marketing and PR director Ann Donaghy. Jillie Lyons,

previously head of marketing and retail services, has been promoted to

head of brand marketing. Diana Bourne joins as head of PR. Marketing





Barclays Bank is understood to be pulling the plug on telephone and web

operation b2 following months of speculation about its future. The bank

is thought to have spent pounds 20 million on advertising b2 since its

launch almost two years ago. Marketing Week





Eurobet, the online betting company, has poached British American

Tobacco’s top East Asia marketer to lead its own marketing operation.

Anniek Kindts will take charge of Eurobet’s pounds 10 million ad account

and its relationships with its agencies Interfocus and New PHD Compass.

Kindts headed BAT’s Malaysian marketing programme and was involved in

the tobacco company’s link-up with the British American Racing Formula 1

team. Marketing





Asda Wal-Mart is considering launching George, the supermarket’s

own-label clothing range, as a standalone high-street retailer. The move

follows the launch of the supermarket’s first dual-branded store in

Patchway, Bristol. The store contains a shop-in-shop concept, selling

its George range and a new George baby line. Marketing Week





AOL has made a former Camelot marketer its head of brand advertising as

part of the restructuring of its UK marketing operations. Nicky Drummond

joined the ISP six weeks ago from Sky, where he was a consultant. He was

previously senior brand manager at Camelot. Drummond will liaise with

AOL’s agency BBJ Media Services. Marketing





Virgin.com has poached BSkyB head of customer loyalty Robert Pepper to

be its first director of marketing. He will report directly to managing

director Alexis Dormandy. Pepper, who was only at BSkyB for 16 months,

will oversee the appointment of an advertising agency to handle a pounds

30 million campaign to promote Virgin.com. Marketing Week





Coca-Cola is still the world’s number one brand, according to

Interbrand’s annual survey, but its value has fallen by 13 per cent and

Microsoft is hot on its heels. The brand suffered a contamination

scandal and senior management changes last year. Coca-Cola’s value fell

from dollars 83.8 billion last year to dollars 72.5 billion in 2000.

Marketing





The French insurance giant Axa is to scrap the PPP Healthcare brand and

rename it Axa Healthcare in a bid to take on market leader Bupa. Axa

acquired private medical insurance operation PPP when its UK subsidiary

Sun Life & Provincial bought parent company Guardian Royal Exchange last

year, in a pounds 3.4 billion takeover. Marketing Week.



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