Rita Clifton, who quit her long-standing role as executive planning
director at Saatchi & Saatchi last week, is to become the chief
executive of Interbrand Newell & Sorrell, the new brand identity
Clifton will be responsible for developing the new UK company, formed
earlier this month by the merger of the brand consultancy, Interbrand,
with design specialists, Newell & Sorrell.
’This is a perfect job for a planning director,’ Clifton said. ’The
Saatchi brand is so addictive that I was never tempted to go to another
agency, but Interbrand and Newell & Sorrell are fantastic companies, and
the new job will enable me to use my analytical and creative skills in
bringing brands to life.’
Looking after a staff of 200 and a turnover of pounds 20 million,
Clifton will report to the company’s chairman, John Sorrell, in the UK,
and internationally to Charles Brymer, the US-based chief executive of
the Interbrand group.
Brymer said: ’Rita stood out for her experience, intuitiveness and
vision for the future. She will have to wear a number of hats - as an
inspiring motivator, a day-to-day manager, a quality controller and a
contact for clients.’
Clifton, 39, who started as a graduate trainee at D’Arcy-MacManus &
Masius, joined Saatchis as a strategic planner in 1986.