Clipper Teas caters for eco-savvy tea drinkers in an animated spot.
Deeming anyone who drinks tea and cares about the environment as part of "Generation tea", the ad encourages green-fingered caffeine fans to buy non-bleached tea bags from Clipper, an ethically sourced Fairtrade company.
The campaign is set to run until mid-November. It was created by Robin Temple and Tom Woodington, and directed by Mighty Nice through Nexus. Media is handled by Wavemaker.