The first CLM BBDO-created campaign is planned to air during spring 2015. Its sister agency Omnicom direct and digital shop Proximity will help BBDO provide a "fully integrated service".
The incumbent agency on the business was Sid Lee.
The integrated campaign will feature on TV, out-of-home channels, digital and in-store. Carlsberg is looking to attract younger beer drinkers.
Tuborg’s key markets for the campaign will include the Nordics, Baltics, Balkans, Russia, Italy, China and India.
The ad review did not affect the Omnicom media agency OMD, which handles the majority of Carlsberg’s £100 million global media business. ZenithOptimedia has Carlsberg's media account in China and was not affected either.