Close-Up: 24 Hours with ... Bob Jeffrey, JWT Worldwide

Name: Bob Jeffrey Job: Chairman and chief executive, JWT Worldwide Professional mission: To have top talent join me at JWT Personal mantra: No pain, no gain

6.00am Wake-up call in my London hotel room. I scroll through the e-mails in my BlackBerry, which is conveniently still in my hand from the night before, followed by a quick read through the morning papers.

7.00am Work-out in the hotel gym. After doing some cardio, I work my shoulders and triceps.

8.45am Leave hotel for the Knightsbridge JWT office. My walk past the shops up Sloane Street is precious downtime for me.

9.00am Arrive at the office and begin the second session reviewing our Shell account with the global team.

10.30am Spend time with Craig Davis, our worldwide creative director. Looking at the creative work is always a highlight for me. We review upcoming big-brief creative opportunities, including new work for Shell and Knorr.

11.45am Leave for Canary Wharf for a lunch with our HSBC client, Peter Stringham. It is a long drive to the other side of London, so I use this time to review e-mails and make calls. We eat in the in-house dining room in the HSBC Tower.

2.00pm Begin the trip back to Knightsbridge. It's now 9.00am in New York, so I'm able to make calls to the US as I travel across London.

2.47pm Still on the phone, I run to Starbucks for a cappuccino.

3.00pm Meet with my business partner Michael Maedel to discuss talent needs in Asia.

4.33pm Stretch my legs by popping in on people unannounced throughout the agency. Everyone suddenly looks so busy! I stop at the Comm on the second floor. It is actually sunny today and lots of people are sitting outside. I buy a bottle of water.

5.00pm Meet with my chief client officer, Guy Chauvel, to discuss our global accounts. I'm feeling hungry.

6.00pm Walk along Knightsbridge to meet a Unilever client for a meeting at the Mandarin Oriental.

7.30pm I'm looking forward to dinner. Cheyne Walk Brasserie is near the river in an area of London I've never seen before. I'm joining Davis and his wife, Jo, and my colleagues Marian Salzman and Therese Curran. I've brought my Unilever client along. The group also includes Jonathan Kneebone of Glue Society and Tim Ashton of Antidote.

12.00am Back in hotel room. I return a couple more calls from the US, say goodnight to my BlackBerry and go to bed.