Close-Up: 24 Hours with ... Christopher Graham, ASA

Name: Christopher Graham Job: Director-general, Advertising Standards Authority Professional mission: Lead a customer-focused, best-practice regulator where expertise is valued and shared Professional mantra: Don't look down

6.15am: To make life more difficult, I start out from Bath. It's a pleasant 15-minute walk to the station and the journey to Paddington is useful for the in-tray. 8.30am: I get into my "new" office. The ASA has moved buildings this week and there's a buzz about the place. We have brought in new staff to help face the challenges of taking over responsibility for broadcast advertising from Ofcom. Our launch of the "one-stop shop", stylish new-look logo and website have captured media interest. I had to do no fewer than nine radio interviews about it on Monday. As always, Wednesdays means publication of the latest ASA adjudications.

10.00am: Our chairman, Lord Borrie, discusses the week's draft recommendations with the team managers and myself. I show him round the open-plan ASA. There's a lot of "managing by walking about" to be done this week.

10.30am: I discuss our launch party with the excellent events organiser, Debra Quantrill. There'll be 150 visitors which will mean a lot of glasses to clear up afterwards.

11.30am: The Serious Fraud Office wants access to some old ASA case files from 1997. They are stored off site, but I'll need proper authority before I hand them over.

12.00pm: My printer has gremlins in it, I have yet to set up my voicemail and I need to explore the newly installed software packages.

12.45pm: Walk to the deli in Red Lion Street for soup and a sandwich. I eat at my desk, while reading CVs for job interviews we're holding this week.

3.30pm: Routine with the director of investigations, Guy Parker. His team have coped well with the disruption of our move and we were back at full throttle by 3.00pm on Day One.

4.30pm: Routine with the director of communications, Claire Forbes, planning our Consumer Conference in Manchester on 17 November. We'll do a training session for the industry that afternoon.

5.40pm: Leave the office for Paddington.

7.50pm: Back home. Wife and cats pleased to see me. After all the excitement of the past few days, we slump gratefully in front of BBC1 with supper on our knees. Bed and the prospect of that 5.00am alarm.


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