Close-Up: 24 Hours with ... David Wethey, Chairman, Agency Assessments International

Name: David Wethey
Job: Chairman, Agency Assessments International
Professional mission: To help the agencies who don't pay us, as well as
the clients that do
Personal mantra: Pack in as much as possible, but have fun along the way

4.45am Alarm goes off. Not much of a night, having got home at 10pm from Antwerp. Get up, feed cats and self. Bit early for the family. Drive to Reading Station to catch my usual 6.00am train to Paddington.

6.00am Train journey dedicated to the overnight e-mails. God bless the BlackBerry.

6.50am In the office. What bliss: no travel till tonight. Call our partners in Australia before the end of their day, and the Europeans before they go into meetings.

7.30am Better check last week's trade press. Campaign's got a story about a pitch that the client has decided to handle itself. Good luck. Beats me why they wouldn't let us take the strain for our normal modest fee.

7.45am Have I made the Power 100 in Marketing? Amazing (bizarre?) news is that I have, and I'm two places above Bono. Bad news is that Bono is at number 100.

8.00am Final edit on the deck for my next ISBA workshop.

8.30am Tania arrives. If you want to get ahead, find a PA who's half German (brilliantly efficient), and half Italian (lots of flair). We agree who I really must see next week.

8.50am Meeting with Lucinda on a complicated contract and remuneration negotiation. She is handling it faultlessly.

9.30am Stuart Pocock and Mike Cleary arrive at the same time. Mike's been training clients in Sweden. We are incredibly lucky to have such a senior ex-Procter & Gamble guy on board.

10.30am Stuart and I need two hours together to swap notes on our respective assignments. We're ships that pass in the night. Since we had an agency together, we've managed to cover the 24 hours because I'm the lark (as you will have gathered), and he's the owl.

12.45pm Nearly lunchtime. Agency chief executive, who's also a friend. I love lunch. So would you after being up for eight hours.

2.00pm Two-hour conference call. The US is up and doing.

5.00pm Brief over the phone on really interesting new job: writing another agency management toolkit.

6.30pm Leave for the airport. Another evening, another lounge. Need to get some sleep, because it'll be full on as soon as I get to Cape Town.


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