Close-Up: 24 Hours with ... Farah Ramzan Golant, Abbott Mead Vickers BBDO

Name: Farah Ramzan Golant Job: Chief executive, Abbott Mead Vickers BBDO Professional mission: Bring forward new talent and new ideas Personal mantra: Optimism can make good things happen

7.00am Awaken to alarm clock placed strategically beyond reach; grasp for coffee ...

8.15am Whirlwind shower, cereal, children wriggling into uniforms, consult with husband - also ace barrista - on day ahead. I drive to school. Car renamed The Mighty One since The Motorcycle Diaries.

8.50am Drop off at school, navigating svelte mothers in no rush. Call in to my comrade-in-arms, otherwise known as PA.

9.10am Write non-negotiable "must have done by the end of day" list.

9.30am First significant meeting of the day with a client seeking to relaunch their brand and entire communications programme. We review in depth. Clock the strain on all sides, but see that we are close.

11.30am New-business "kick-off" with the internal team, who have made good progress in 24 hours.

12.30pm Walk to creative floor to see a rough cut that's causing a buzz. It's looking good.

1.15pm Lunch at Assaggi with a client who wants us to pitch for a European assignment. I am disappointed - our work to date for this brand deserves more faith.

2.30pm Kick off an intensive round of internal meetings in 30-minute slots. Back to back, can do five. Finance director, digital producer, planner ... The last two slots are derailed by a call from a client who wants some of our people implanted into his team.

5.00pm Pause for breath. Call Valerie Accary, chief executive of our French Group, to talk about the European assignment from lunch. And call Mark Goldstein, who runs new business in New York, and exchange news. Call mate at Fallon but get voicemail. Check e-mails.

6.00pm Catch up with Cilla Snowball (chairman), and prepare for the board meeting tomorrow.

6.30pm Singsong voices of the children on the phone recounting the triumphs and tragedies of the day. Sign contracts and resolve impatiently to shorten my signature.

7.10pm Drink at Mortons with a client who has become a friend.

8.30pm Dinner at Hakkasan with another Omnicom company with whom we want to form an alliance. Feel our way a bit, then lighten up.

12.30am Back home - review the "must have done by end of day" list and manage to cross off about half. Hope springs eternal for tomorrow.


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