Close-Up: 24 hours with ... Guy Wieynk, AKQA

Name: Guy Wieynk
Job: European managing director, AKQA
Professional mantra: Earn the right to be heard
Personal mantra: Keep it real

6.00am "Can you help me with my Indiana Jones Lego, please, daddy?"

6.45am Exactly 274 pieces later, The Lost Tomb is built, but I have three pieces left over. Indy isn't a hero in my book.

7.00am Grab a T-shirt, jeans and my new pair of Nikes, and hide the three offending Lego pieces in my pocket.

7.30am No coffee at the station. The Man with the Van is on holiday. What a trauma.

9.00am The fun bit starts - ideas, ideas, ideas.

10.00am Didn't have any. So check e-mail.

11.00am Call Amsterdam. Another new-business win, six hires and a request for a kitchen. Feel guilty, as I thought they already had a kitchen.

12.00pm Innovations steering group session. OK, this team has ideas; we pick some and move on.

12.15pm Meet with Ajaz (Ahmed, the co-founder and chairman of AKQA). Start talking business but end up comparing features on our Nokia E71s.

1.00pm Lunch with a client, everyone is happy - result. Note to self: suck mint, then thank account team.

3.00pm Review AKQA Academy plans, assess course feedback and select our next series of inspirational speakers. Wonder if Bear Grylls would consider a job swap.

4.00pm Meet the ops team, review the summer party photos, and remove the ones that are arguably career-limiting.

5.00pm Review a new-business proposal. Try and add some value to it.

6.00pm Dash for the train, get a seat, write some e-mails.

6.10pm Watch Diggnation. OK, so I am a geek.

7.30pm Say goodnight to the kids. Produce the three offending Lego pieces from my pocket and say that I found them under my bed - Dad becomes a hero.

8.00pm Conference call with the US. I hate time zones.

9.30pm Watch Dexter. Thank goodness for Sky+.

10.30pm Tiptoe into the kids' bedroom and hide any complex Lego from sight.

11.00pm Hit the sack and pray that my wake-up call is not going to be earlier than 6.15am.

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