Close-Up: 24 Hours with ... John Billett

Name: John Billett

Job: Chairman, Billetts

Professional mission: For each customer, enhance the value and financial

effectiveness of their marketing activity

Personal mantra: If you're not making mistakes, you're not trying hard


6.30am Wondering why I bother with Radio 4. 7.00am Muller Light and The Economist for breakfast - both perfect.

7.30am Walk to the office across Horse Guards and ponder beach volleyball here in 2012.

8.00am Review with Andrew Green about our advertiser research club, our product development and the first draft of our Screen Advisory Council presentation.

9.15am Great-news overnight e-mails from PJ Leary (billetts America chief operating officer) and get confirmation of a new-business presentation for me next week in New York.

9.30am Rehearse with Andy Pearch our lunchtime presentation.

10.00am Freedom pass on the 15 bus for the Management Consultants Council.

Re-meet by chance an ex-two-time client and arrange to get reacquainted.

12.30pm Top man prospect presentation, covering agency deals, volume and cost spreads, cross channel price elasticities and media environment. Goes well and he wants a repeat to his team.

1.30pm First Christmas card-signing session. Nissan US calls to confirm New York December dinner.

2.30pm Meet Richard Silman of Ipsos to work through an opportunity for a joint client research project. We agree positive action for next two weeks.

3.30pm Billetts marketing sciences board meeting. Its chief executive, David Bridges, shows income accelerating and positive customer feedback. We agree new marketing initiatives.

5.15pm Call our US partner SQAD and resolve database queries. Make two customer calls re: agency reviews of local press and TV.

5.50pm Receive good-news text message from my daughter. SMS has revolutionised communication for the deaf.

7.00pm Enjoy the Solus Club dinner at the Dorchester with our billetts UK managing director, Tony Squires, and clients Sony Ericsson and Vodafone. Banter with media types and resolve choir musical issues for the Christmas lunch.

1.00am Greeted by bills on the hall table. It's been a good day so leave them well alone.


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