Close-Up: 24 hours with ... Mark Craze, Media Planning Group

Name: Mark Craze Job: Managing partner, Media Planning Group Professional mission: Delight our clients, inspire our people Personal mantra: Actions speak louder than words

6.00am Piercing alarm wakens me from a deep sleep. Immediately consume a double espresso. Power shower, followed by single espresso. Now I am ready for action.

6.30am Driving in to London. Listen to radio, flicking between stations and making calls (hands-free). Catch up with Marc (Mendoza, my fellow managing partner) on the day ahead and call colleagues, clients or friends mad enough to be up.

7.15am In the office. Review e-mails, send some, delete lots.

8.00am Breakfast meeting. We want to put together one of the most experienced and dynamic teams in London. Spend hours and hours talking and selling the vision. Only interested in brave entrepreneurs.

9.30am Catch up with my PA, Sarah.

11.00am Impromptu chat with Fernando Rodes (MPG's global chief executive). He has an office in our London building.

1.00pm Lunch at The Ivy with clients. Very nice people and they are happy - a good combination. Chat with Gary Digby on the way in, and then Johnny Hornby on the way out.

2.45pm Marketing status meeting with Simon Pont (MPG's marketing director). Go through the plan line by line, driving Simon mad, but he knows it is worth it.

3.45pm Catch up with John McLoughlin, the managing director of Media Contacts, our digital operation. Discuss and agree their raft of new recruits.

4.00pm Call from global new-business team regarding a short-term pitch opportunity. Immediately brief UK team.

4.30pm Rehearsal for new-business pitch: 80 per cent there, but the final 20 per cent is the difference between good and excellent.

6.00pm Black-tie do tonight, so staying in town. Go to the hotel, shower and get ready.

6.30pm Taxi to Grosvenor. Call Pauline on the way to see how she is and most importantly to see if son Charlie has done his homework. Read briefing notes on the guests.

11.30pm Function ends and the pivotal moment arrives: to move on for post-do drinks or to retire gracefully? No bad influences around tonight, so get taxi to hotel.

12.00am Set alarm for 7.00am: a treat, a lie-in. Asleep in seconds.

6.00am Wake up, no alarm needed. Bored just lying there. Get up. Where is that espresso?

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