Close-Up: 24 hours with ... Mark Roalfe, Rainey Kelly Campbell Roalfe/Y&R

Name: Mark Roalfe
Job: Chairman and executive creative director, Rainey Kelly Campbell
Professional mission: Get RKCR into the top five
Personal mantra: Don't get married again, it's expensive

6.55am Alarm on my mobile goes off, fumble around - put it on snooze.

7.45am Get into car, panic as I'm now late. Turn on Capital hoping for good news of the M40.

8.30am Scott from traffic calls. Two Marks & Spencer briefs - new work by tomorrow, Virgin Atlantic needed in two days, Land Rover by Friday, Lloyds by Friday, BT by Thursday, Visit London by Wednesday. We have a week on Xerox.

9.20am The lovely Christine brings me a cup of tea. I see Scott lurking behind her holding what looks like more bad news. Thank God he's one of the world's nicest men.

9.40am Call the Land Rover shoot in Bangkok to explain there can't be any tents on the beach scene. It seems the Italians think camping is something only pikeys do.

10.00am Off to M&S for Creative Forum. A meeting where all the business unit heads, in-store design team and the agency get together to make sure what we're all doing adds up. We all have a titter about Tesco and Morrison copying our food campaign. Have these people no pride?

12.05pm Back to the agency. Do M&S and Simple reviews.

12.30pm To the canteen for a fag.

1.00pm Lunch with Ben and our two new teams at Lemonia. Try to get them to dish the dirt on Abbott Mead Vickers BBDO and DDB.

2.30pm Back to the agency for BT reviews.

3.00pm To the canteen for a fag.

3.30pm Pick up message from Land Rover director pleading to keep tents, which will be more like silver weather observatories.

4.00pm Chat to Ben. Bemoan the fact that we never get the chance to sit down and write enough. Do Virgin Atlantic reviews together.

5.00pm Meeting with James, David and Ben on secret project "snake".

5.20pm To the canteen for a fag.

6.00pm Land Rover reviews. Steve and Adrian might have it cracked.

6.30pm Call Land Rover shoot and explain even if the tents are gold-plated, the Italians will still think they're pikey.

7.00pm More M&S reviews. Chat with Scott - we might have nailed jelly to the wall for another day.

8.15pm Dinner at the Electric with the ever-glamorous Fiona.

10.30pm Back on M40, slowing down for the speed cameras.

11.30pm Bed.


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