Close-Up: 24 Hours with ... Martin Bowley, Amplified

Name: Martin Bowley

Job: Chief executive, Amplified

Professional mission: Create a company specialising in content creation

Personal mantra: Enjoy

7.00am Wake. Shower. Dress and eat to Radio 4. 7.30am Walk to bus stop, taking in tour of Barnes celebrity media houses. On the way, receive cheery wave from Cilla Snowball and Charles Inge. Derek Morris burns me up at the bus stop.

8.00am Buy The Sun and board the Hammersmith & City Line - still amazed at the number of commuters reading Metro. Must be an advertiser's dream.

8.40am Arrive at Great Portland Street and make my way to office. Pass Walker Media. Have yet to see Christine Walker arriving. Suspect she's always in earlier than me.

9.00am Would really like a coffee but ask PA for mint tea.

9.30am First meeting with Simon Kimble, the chief executive of Clarion Events, regarding experiential brand events and use of Earls Court and Olympia.

9.45am Would still like a coffee but get served another mint tea.

11.00am Catch up with Peter Bigg, the managing director of the British Television Advertising Awards. Shortlist has been chosen. Next steps: Campaign involvement and tables sold. How much for a jug of orange juice at the Grosvenor House?

12.30pm Check ITV share price and wonder where my taxi is.

1.00pm Lunch with Bill Muirhead, lots of business to discuss, but somehow never get round to it. Finally get to have the coffee I've really wanted.

2.30pm Back to office for presentation to Royal College of Nursing regarding event in 2006; really nice people.

4.16pm E-mail Marc Sands at The Guardian. What does he think of our ideas?

4.17pm Text Mark Cranmer regarding Cream concert.

4.18pm Back on the tea, this time green tea with jasmine.

5.00pm Touch text base with BTAA past president and honorary secretary regarding matters personal. Football not discussed. Industry observed.

5.30pm Round-up of day with colleagues.

6.00pm Go home with iPod in ear, check Britney the rabbit has been put back in hutch, quick bite to eat. Set Sky Plus to record everything - you've got to get one.

7.30pm Meet pals for Velvet Revolver gig at Hammersmith Odeon.