Name: Martin Brooks
Job: Chief executive, Zulu and Agency Republic
Professional mission: If in doubt, be nice
Personal mantra: If in doubt, be nice
4.45am Woken up by 21-weeks-pregnant Sarah: "It's moving! It's moving!"
7.00am Woken up again by bloke in a metal boat shouting at oarsmen on the Thames outside. Through a megaphone. Cheers.
7.45am Mandatory 60-second pause on doorstep to breathe in breathtakingly beautiful autumn river scene. Fill lungs.
7.46am Leave for Spitalfields to talk with Weapon7's Steven Hess (Zulu's newest agency) about US plans - the Yanks have discovered their red buttons.
9.00am Attempt to motivate glacially paced solicitor on impending house purchase. "Let's be creative about solving this" fails.
9.15am Two hours with PlayStation marketing team at their new, totally lush, fully gorgeous Brand Space. Severe budget envy.
10.00am Feel strange movements in belly. Sympathetic pregnancy or biscuit overload? Check for man-tits.
12.00pm "Hardcore" Republic board meeting (numbers only). Lots of great problems to have ... the answer to every one of them is talent. We agree with Roger Sutherland (the Zulu talent director) to double our already healthy learning and development budget for 2007.
12.45pm Dose of YouTube.
1.00pm Buy healthy lunch from So Salad Crew (enterprising Polish gentleman with a tray full of stuff).
1.30pm Nosh three packets of Quavers. A craving's a craving.
2.30pm Meet with Jon Claydon to talk Zulu 07/08. Speculate on which digital agencies will attain lead brand agency status and which will balls-up their earn-outs by chasing banner cash.
4.10pm Take call from solicitor - we've exchanged contracts on our wreck. Ace! Apologise for previous strop.
5.00pm Meet Sarah for 21-week scan at Chelsea & Westminster. Marvel at perfect spleen.
8.00pm Supper ... start arduous task of drinking remaining bottles in cellar (no point in taking it with us).
9.30pm Fall asleep on Yachting World article about a four-year cruise of Pacific Islands. Dream of leaping off boat into tropical water.
11.50pm Share absurd variety of snacks with Sarah - I'm eating for three now.