Close-Up: 24 Hours with ... Per Mikael Jensen, Metro

Name: Per Mikael Jensen Job: Publisher, Metro New York, and global editor-in-chief, Metro Professional mission: Increase Metro's readership from 17 million daily readers to at least 30 million within three years Personal mantra: Of course we can

6.15am Wake up ten minutes before the alarm explodes. Download e-mails. Coffee, juice and vitamin C while running through around ten websites. Normally, I get 40-60 e-mails since midnight, mainly from Europe and Asia.

7.45am Telephone call with Greg Miall, director of global ad sales in London. His team keeps coming up with creative ideas for clients such as Nokia and Unilever. Sometimes we agree, sometimes not. Being publisher and editor of a freesheet makes me see both sides.

8.15am Bike up West Side to meet with senior vice-president from Associated Press.

9.30am Bike to office on Wall Street along Hudson River.

10.00am Meet sales director. We are recruiting five or six new executives in NYC. A cable network wants to use a half-naked woman in an ad - in Europe it would work fine, in the US, I'm not sure.

11.00am Most important part of my job - walking around talking to editorial, sales and marketing staff.

12.30pm Telephone interview with candidate for editor-in-chief in a new country.

1.00pm Japanese lunch at desk, reading news and e-mails. Some arguments in Czech Republic about ad density. Ongoing discussion with papers that fight to reach budgets.

2.00pm Need a break. Buy a coffee at my favourite, the Mud-Truck. On top of the truck, a stereo is playing 70s rock, loud. Only in NYC.

2.20pm Meet editorial to discuss next three months and where to improve.

They present a great idea: the full-body vox pop.

3.00pm Train to midtown and meet with headhunter.

4.30pm Back in office, meeting retail client. Try selling some creative solutions to them, but they prefer the standard formats.

5.15pm Meet sales staff to present new commission programme.

5.45pm E-mail and check Champions League. Sadly, only Arsenal left and bloody Milan won. Only good news: they beat Bayern Munich.

6.30pm Drinks with editor of famous blog/media site Gawker, part of making Metro more part of the buzz in NYC.

8.20pm Back home in sub-let flat on West 11th Street. E-mails until 10pm. I pick up Classic Car Magazine, but sleep takes over.

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