Close-Up: 24 Hours with ... Philip Ley, Managing director, Branded

Name: Philip Ley Job: Managing director, Branded Professional mission: Help our clients realise their brand's promise Personal mantra: Make every day fun

7.00am Woken by my lovely wife Anna with a cup of warm water. We are both on the Cambridge diet and this is usually the gastronomic highlight of the day.

7.27am Hop into the Range Rover with Waldo (my driver). He seems to think he's still a bike courier - so we get to the gym by 7.30am. I start making the day's calls en route.

8.30am Arrive at the office, already the two Gileses are in: old Giles (Thomas) is at his desk ready for any Chellomedia calls from Holland and new Giles (Davis) is struggling to get his helmet off. Heidi arrives and makes me a tea before we sit down and go through the e-mails and calls that need to be answered. Without her I'd lose the coat off my back, like I did last week.

9.15am First meeting is a brainstorm with the consultants not working at clients (such as Chris Herd, who is at for our new client VisitBritain. Abi Kallaway, our youngest member, comes up with a scorching idea we are all excited about. None more than me, as I'll say it's mine.

10.30am Walk over Albert Bridge with Julia Howe for a meeting with Halpern PR about our client, Isolagen.

11.30am I'm off to Transport for London, so get Waldo to show me to the bus-stop.

1.00pm Out for a quick pizza to discuss Devious Steve, the band I manage, who are going to be the next big thing. I am reminded by Anna that pizza isn't part of the Cambridge diet.

2.17pm A quick post-lunch game of table football. Bad luck to everyone on the blue team. More e-mails and phone calls. I thought it would be easier to get speakers for a Marketing Society event about sex. Hopefully Fru Hazlitt will say yes, which will be a crowd-puller.

4.00pm Phone call from Max and Archie at school. They've both been picked for their football A teams this weekend. I'm over the moon.

5.15pm It's the Wacl dinner tonight with the director-general of MI5.

9.00pm It turns out MI5 agents are told not to drink and to get lots of sleep. That 007 had it all wrong.

12.30am Arrive home sober. I'm off to at 6.30am, so it looks like I'm only halfway to being a secret agent.


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