Close-Up: 24 hours with ... Richard Morris, DDB London

Name: Richard Morris
Job: Business development director, DDB London
Professional mission: Win
Personal mantra: I know the lawn needs mowing, but it would be more fun
to go to the pictures

5.30am Up with the lark for a ten-mile jog and an hour on the BlackBerry before anyone else gets up.

7.00am Wake up in a cold sweat. Thank the Lord, it was a nightmare. Burrow firmly under duvet, think about cake and football.

7.05am Our daughters literally dance in, pirouetting with abandon; we drink tea and milk in bed and watch Hi5. Ponder saying I was listening to the Today Programme. Decide honesty is the best policy.

7.45am Go to work, skipping breakfast; recall our seminar when I learned that people who eat breakfast live longer than people who don't. Wish I'd had breakfast.

9.00am Overnight e-mails; I've been offered an exciting opportunity from some "providers of sampling opportunities within the sport and leisure markets". I feel very special.

10.00am Management get-together to discuss chemistry meetings.

11.30am Sophie (my PA) gives me my calls to return. Among the list of printers, Christmas-card suppliers and cold-calling companies are two prospective clients. I feel that tingle in the fingers and the shiver down the spine.

12.30pm Brief our information department on the new prospects. They start beavering away.

1.00pm Spend some quality time doing research (ahem) on YouTube and trying to activate my avatar on Second Life. Ponder where this should go on my timesheets.

2.00pm Call Martin Jones at the AAR; discuss new clients, what's happening around town and Something to Shout About: The History of Forest Green Rovers. We agree it's quite excellent.

2.30pm Chemistry meeting with client. Insight, merriment and nice biscuits abound in equal measure. Fingers crossed.

4.30pm Pitch "rehearsal". I'd like to say everything's been done two days early, and now it's just practice, practice, practice ... I'd like to say that ...

6.30pm Meet Chris Cowpe for a drink. He's had a brilliant business idea. Become green with envy.

8.00pm Home just in time to put the kids to bed. Mrs M (who is a doctor) asks how my day was. I remember that she's dealing with death on the wards, while I'm trying to agree on a mailer with the head of art. "Not so bad," I reply. We're lucky to work in adland.

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