Close-Up: 24 hours with ... Robert Campbell, Managing director, Outsider

Name: Robert Campbell
Job: Managing director, Outsider
Professional mission: Take the path less worn
Personal mantra: Com grano salis

6.30am Shower, get dressed, walk down the stairs. Always forget one very loud creaking floorboard. Son wakes up. Kiss him goodbye.

7.00am Get in car and head to Peterborough. Rutland Water looks gorgeous at this time of the morning. Join the A47. Follow a gravel truck for 12 miles.

7.30am Arrive at station. Run for the 7.35 train.

8.45am Arrive at office. Turn on computer. Shout at it a lot.

9.30am On my bike to meet agency and director at post- house. We sit for an hour discussing the ad. Finally, all happy and idea intact.

11.00am Start to think about food.

11.05am Italian production company calls asking if we can re-shoot Ben Hur in five days' time for what seems a staggering budget until I realise the producer, an aged man, is still talking lira. Inform him that we can't help.

11.30am Leave office for pre-production meeting. More people in a room than I can shake a stick at. What do they all do? What do I do? Client mentions KBB. I nod like I did as a child in Latin class not understanding a word. We discuss everything. The process sometimes kills a good idea, but all the people in the room are employed because of the process. Makes you think.

12.55pm Thinking about lunch now.

1.00pm Realise I've single-handedly destroyed a plate of biscuits.

2.05pm Meeting ends. All happy, idea intact.

2.20pm Back to office and eat lunch.

2.30pm Talk through treatment with one of our directors. Talk to producer on shoot. Call various agencies and send out showreels. Read new scripts. Talk to agency producer about insuring a polar bear and an elephant.

4.30pm Speak to the boys at the Viral Factory. The numbers sound like lira again, but it's hits to new work. I love the internet. Best research tool in the world.

5.00pm Conference call with Unit 9 and US agency.

6.00pm Get the train and retrace my morning steps. No gravel truck.

7.30pm Bedtime stories and chat to my kids. Alec (seven) is convinced Van Persie is going to Chelsea. Being a Gooner, he's very upset. Isla (five) tells me I need a shave and that she loves me.

8.30pm Supper with Zoe, steak and Cote-Rotie. It's Friday. Life is good. No train in the morning.

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