Close-Up: 24 hours with ... Yvonne Ossman, The Economist

Name: Yvonne Ossman
Job: Publisher (UK), The Economist
Professional mission: Be transparent and honest, even when it's easier
not to be
Personal mantra: Try to put things in context

6.00am I'm a big fan of John Humphrys on Radio 4, his show has a lot in common with The Economist, with its independent voice and international coverage. Also prepares me in case I meet the editor in the lift.

7.00am Take a deep breath ready for the pre-school rush. Cajole my son Rafique into brushing his teeth.

8.05am BlackBerrying on the Central line to our new Holborn offices.

9.14am Jump out of my skin as the classified team plays Pink Floyd's Money at full volume. The sales teams are very competitive about how they announce a key sale - at the moment, we've also got horns and buzzers going off regularly.

10.30am Catch up with Sam Kumar, our digital ad sales manager. We're investing a lot in our digital side at the moment and we finish up all very excited about some of the new creative ideas on the table.

12.45pm Worry briefly about the effect of soup on a keyboard.

2.00pm Discuss our latest consumer research findings with Nigel Ludlow (my boss). We attended some brilliant workshops with potential readers recently. We've got a great product, I am proud to work here.

3.20pm Latest circulation figures come through. People turn to The Economist in uncertain times so our retail sales are shooting up.

3.30pm I work flexible hours so attempt to walk purposely through the open-plan without being pulled into an impromptu meeting.

4.30pm Pick up Rafique and hope that it isn't a maths homework night. Check e-mails while throwing a roast in the oven. It's a regular thing at our house; you just put it in and forget about it. Perfect.

7.35pm Lutfy, my husband, returns home in time for the bath and bedtime routine. Compare notes on the day.

8.20pm David Weeks, our ad sales director, calls with good feedback on that afternoon's client meeting. He's got incredible positive energy, and always ends his conversations with: "Thanks, that was really useful."

10.30pm The advantage of a laptop on your knee is that I never fall asleep in front of Newsnight. I was fascinated by the US election coverage, so it feels like a favourite drama series has finished now.


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