CLOSE-UP: CLIENT OF THE WEEK; David breezes in at West Bay

Belinda Archer sees Stella David’s passion for brands shine brightly at West Bay

Belinda Archer sees Stella David’s passion for brands shine brightly at

West Bay

Stella David, the marketing director of the drinks group, West Bay

Distributors, is bright, breezy and bubbly - much like several products

within her brand portfolio, which ranges from Asti Spumante to Bacardi

and Martini.

The 33-year-old is enthusiastic about her job, which she moved into

three months ago from being marketing controller for the Bacardi brands.

In her former role, she re-energised Bacardi’s advertising, launched the

Breezer spin-offs and was instrumental in extending the agency roster

beyond McCann-Erickson, bringing in Mustoe Merriman Henry Levy on

Bacardi Spice, Howell Henry Chaldecott Lury for Martini and the HHCL

Brasserie to work on the schnapps-based drink, Metz.

Her next mission is to build on the Brasserie’s successful launch of

Metz by allocating a dramatically increased budget and rehiring it to

work on the next raft of advertising (Campaign, 6 December).

David believes her strength is her passion for her products. ‘I began at

Golden Wonder, where I worked on Pot Noodle, which I was passionate

about. Now I’m passionate about Bacardi. You’ve got to be, to be a good


David hails from North Yorkshire. She did a degree in engineering at

Cambridge and her early career was spent as an engineer at Thorn EMI. ‘I

can’t put my finger on why I entered marketing, but it is much more

enjoyable,’ she concedes. David says her engineering background was not

an inappropriate training for marketing. She is surrounded by business

studies people, historians, chemists and other engineers. ‘It doesn’t

matter about your background - you’ve just got to have the right

personality, drive, passion and interest in brands,’ she says, revealing

that her other interests embrace skiing and a bit of drinking (‘Bacardi

and orange juice, naturally,’ she confesses).

‘The company believes in people having a life outside work. We all come

to work to have a good time,’ she says, cheerily, though you can imagine

her working hard and being a demanding, no-nonsense sort of client.


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