Close-Up: The Hot Seat - Al Young, Inferno

Name: Al Young

Job: Executive creative director, Inferno

- You've got five hours left before the world explodes. What do you do?

Try to run a marathon (but in five hours, it may turn out to be just a half-marathon).

- What's your best joke?

I've just been on a once-in-a-lifetime holiday. I tell you what: never again.

- What's your biggest fear?

Having to wear incontinence pants.

- When did you last cry and why?

Last time I watched a movie on a plane. It happens every time.

- Who is your hero?

Pele.

- Name one thing about yourself that few people know.

I nearly made it as a professional footballer.

- What's the worst thing about your job?

Trying to remember what my kids look like.

- What do you see when you look in the mirror?

Slightly squint teeth. But a lovely smile.

- Which historical figure do you most identify with and why?

Hitler. We're both incapable of growing a proper moustache.

- If you had a trained monkey, what would you make it do?

Go shoplifting at Tiffany.

- If your office was burning down, what object would you save and why?

The cream of the creative department. They don't grow on trees, you know.

- Are you happy?

More often than not.

- What would you do if you were invisible for the day?

Give the monkey a day off and go shoplifting at Tiffany myself.

- What's your most evocative childhood memory?

Tomato ketchup sandwiches.

- What's your most irritating habit?

I'm still chewing nicotine gum, eight years after quitting cigarettes.

- What belief do you hold most strongly?

Never eat yellow snow.

- What's on your iPod most-played list?

A lot of very deep house (Black Man In Space, Son Of Raw, Spaced Invader).

- What do you wear in bed?

An enormous smile.

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