Close-Up: The Hot Seat - Ben Kay, Rainey Kelly Campbell Roalfe/Y&R

Name: Ben Kay

Job: Head of planning, Rainey Kelly Campbell Roalfe/Y&R

- You've got five hours left before the world explodes. What do you do?

Cut the blue wire. No, wait, the red one.

- What's your best joke?

Bloke walks into a zoo. Every cage is empty apart from one which has a dog in it. "What's going on?" he asks the zookeeper. "Read the sign," the zookeeper replies. "It's a shitzu."

- What's your biggest fear?

Being suited, booted and bored.

- When did you last cry and why?

My grandmother's funeral. She was an extraordinary woman.

- Who is your hero?

Eddie Izzard. Forty-three marathons in 51 days - an epic achievement.

- Name one thing about yourself that few people know.

I used to row for Great Britain.

- What's the worst thing about your job?

Self-serving, unimaginative and misrepresentative research.

- What do you see when you look in the mirror?

An ex-editor of the News of the World.

- Which historical figure do you most identify with and why?

John Cabot. He loved exploring and no-one's sure how the story ends.

- If you had a trained monkey, what would you make it do?

Why would I need two?

- If your office was burning down, what object would you save and why?

Mark Roalfe. He keeps us honest.

- Are you happy?

Incredibly, but I can be good at hiding it.

- What would you do if you were invisible for the day?

Apologise profusely the day after.

- What's your most evocative childhood memory?

Holidays on Bala Lake (Wales). Pure, uncomplicated happiness.

- What's your most irritating habit?


- What belief do you hold most strongly?

Perspective is more valuable than knowledge.

- What's on your iPod most-played list?

Lost Prophets, Bill Withers, Ben Harper.

- What do you wear in bed?

Typically, the remains of our son Freddie's last feed.