Close-Up: The Hot Seat - Caitlin Ryan, Proximity London

Name: Caitlin Ryan

Job: Executive creative director, Proximity London

- You've got five hours left before the world explodes. What do you do?

Go home, roast a chicken, open a bottle of something cold and expensive and have a last meal with my family.

- What's your best joke?

What's brown and sticky? A stick.

- What's your biggest fear?

Doing anything to harm the people I care about.

- When did you last cry and why?

Oh God, I cry all the time!

- Who is your hero?

My father.

- Name one thing about yourself that few people know.

I'm a coffee snob, something that led to me opening a cafe, Lantana, with my sister and husband.

- What's the worst thing about your job?

Seeing the vulnerability of good ideas.

- What do you see when you look in the mirror?

Wrinkles.

- Which historical figure do you most identify with and why?

Coco Chanel - for her love of elegant simplicity.

- If you had a trained monkey, what would you make it do?

Cups of tea on demand.

- If your office was burning down, which object would you save and why?

Photos of my children and my vintage teacup collection.

- Are you happy?

Yes, very.

- What would you do if you were invisible for the day?

Indulge in lots of shameless eavesdropping.

- What's your most evocative childhood memory?

The smell of sea and sunscreen.

- What's your most irritating habit?

My husband would say my ever-growing cookbook collection.

- What belief do you hold most strongly?

Do the right thing.

- What's on your iPod most-played list?

Peppa Pig.

- What do you wear in bed?

Mind your own business!

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