Close-up: The Hot Seat - Chris Hirst, Grey London

Name Chris Hirst.

Job Managing director, Grey London

- You've got five hours left before the world explodes. What would you do?

Run around crying and shouting: "I told you so."

- What's your best joke?

Man walks into his exclusive members' club. The doorman stops him and enquires if he's a member. Man replies: "Yes, I'm a country member." Doorman: "Ah, yes sir, I remember."

- What's your biggest fear?

Rejection.

- When did you last cry and why?

I'm an emotionally repressed Northerner ... need you ask?

- Who is your hero?

Niall Ferguson.

- Name one thing about yourself that few people know.

I'm not really a Northerner.

- What's the worst thing about your job?

Rejection.

- What do you see when you look in the mirror?

My dad.

- Which historical figure do you most identify with and why?

Christopher Columbus. He too came back from America very excited about life.

- If you had a trained monkey, what would you make it do?

Babysit.

- If your office was burning down, what object would you save and why?

Lucy, because she's really good with monkeys.

- Are you happy?

Very.

- What would you do if you were invisible for the day?

Things that would be inappropriate to print in a family magazine.

- What's your most evocative childhood memory?

Visiting people who actually owned a TV.

- What's your most irritating habit?

Knowing that I'm right.

- What belief do you hold most strongly?

Newton's laws of motion.

- What's on your iPod most-played list?

White Lies.

- What do you wear in bed?

Chanel No.5.

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