Close-Up: The Hot Seat - Colin Fleming, Abbott Mead Vickers BBDO

Name: Colin Fleming

Job: Finance director and chief operating officer, Abbott Mead Vickers BBDO

- You've got five hours left before the world explodes. What do you do?

Complete a circle of life by flying back to the West of Ireland to end where it all began.

- What's your best joke?

Supermarket cashier to lady buying one apple, one ready-made meal and one bread roll. "So, you're single then," the cashier says. The lady replies: "I guess you can tell that from my grocery selection?" Cashier: "No. It's just that you're ugly."

- What's your biggest fear?

France winning World Cup 2010, compounding Irish injustice over the "hand of Henry".

- When did you last cry and why?

December, when signing the Campaign Christmas drinks bill.

- Who is your hero?

Arthur Guinness, for bringing 250 years of sustenance to millions.

- Name one thing about yourself that few people know.

I started life in the womb as one half of twins (but the world only wanted one of us).

- What's the worst thing about your job?

People asking for autographs ... on their expense claims.

- What do you see when you look in the mirror?

A man who needs to renew his New Year's resolutions.

- Which historical figure do you most identify with and why?

Not quite Ireland to England, but Marco Polo for moving East to earn his living.

- If you had a trained monkey, what would you make it do?

The bottle run when the kids wake at night.

- If your office was burning down, what object would you save and why?

The CCTV camera, to destroy the evidence.

- Are you happy?

No, Snow White calls me bashful. Happy is one of the other boys.

- What would you do if you were invisible for the day?

Interrupt sporting events. Think of the fun messing with penalty kicks, snooker shots or golf putts.

- What's your most evocative childhood memory?

Being hoisted over the ticket barrier at cup finals and sitting on Dad's lap to watch the matches.

- What belief do you hold most strongly?

Nobody is without talent.

- What do you wear in bed?

My suit. Was trained as a Cub Scout to be prepared.