Close-Up: The hot seat - David Eastman, JWT

Name: David Eastman

Job: Worldwide digital director, JWT

- You've got five hours left before the world explodes. What do you do?

Absolutely insist on the rest of the day off.

- What's your best joke?

How much is shampoo in Romford? Pantene.

- What's your biggest fear?

It's already happened. I support Arsenal and my 19-year-old son supports Chelski.

- When did you last cry and why?

Recently, with laughter, at Will Ferrell's one-man show.

- Who is your hero?

The last time I had one, it was Bjorn Borg.

- Name one thing about yourself that few people know.

I'm very important. I have many leather-bound books and my apartment smells of rich mahogany.

- What's the worst thing about your job?

As I write this, the jet lag.

- What do you see when you look in the mirror?

That it's downhill from here.

- Which historical figure do you most identify with and why?

Cardinal Ximenes from the Spanish Inquisition.

- If you had a trained monkey, what would you make it do?

Not sure, but I'd pay it peanuts.

- If your office was burning down, what object would you save and why?

Guy Murphy. Big brain and a Gooner.

- Are you happy?

Yes and no.

- What would you do if you were invisible for the day?

Eat a hearty breakfast of baked beans and cabbage, then spend the entire day in the lifts at JWT.

- What's your most evocative childhood memory?

1970-ish at Highbury with my dad watching Arsenal v Manchester United and seeing George Best make Denis Law, Bobby Charlton and everybody else look like mere mortals.

- What's your most irritating habit?

Excessive tidiness. My daughter tells me I'm a "neat-freak".

- What belief do you hold most strongly?

That modern celebrity is just obscurity biding its time.

- What's on your iPod most-played list?

Alistair Cooke's complete Letter From America collection. I'm currently up to 1974.

- What do you wear in bed?

Sex Panther.