Close-Up: The Hot Seat - Enda McCarthy, Publicis Modem

Name: Enda McCarthy

Job: Chief executive, Publicis Modem

- You've got five hours left before the world explodes. What do you do?

Call Robert and book a table - if anybody will be serving as the world ends, it's The Wolseley. Round up the Guinea Pigs and the Wags and have lunch.

- What's your best joke?

Apparently, Bridge texted Terry after Man City played Chelsea last month and said: "Now that's how you play away."

- What's your biggest fear?


- When did you last cry and why?

Glee - it's just so beautiful.

- Who is your hero?

Brian Clough.

- Name one thing about yourself that few people know.

I passed the Parachute Regiment's Potential Officers Course when I was 18.

- What's the worst thing about your job?


- What do you see when you look in the mirror?

Cool glasses, big grin, cheekbones.

- Which historical figure do you most identify with and why?

Jack Ketch, another Englishman of Irish descent who reached the heights and very nearly came to a sticky end. It's a cautionary tale.

- If you had a trained monkey, what would you make it do?

Management consultancy.

- If your office was burning down, what object would you save and why?

My brother Simon. Else my mother would kill me.

- Are you happy?

Truly, madly, deeply so.

- What would you do if you were invisible for the day?

Tickle people.

- What's your most evocative childhood memory?

Riding my bike.

- What's your most irritating habit?

The random singing of songs originally sung by whingey men with guitars.

- What belief do you hold most strongly?

Do unto others ...

- What's on your iPod most-played list?

Generally, whingey men with guitars. Specifically, Tindersticks' new album.

- What do you wear in bed?

Body armour.