Close-Up: The Hot Seat - Farah Ramzan Golant

Name: Farah Ramzan Golant

Job: Chief executive, Abbott Mead Vickers BBDO

- You've got five hours left before the world explodes. What do you do?

Eat my mum's homemade ice-cream under the duvet with my husband and kids.

- What's your best joke?

Vicky (Allard, AMV communications director) forbids me from telling jokes in print or public.

- What's your biggest fear?

I don't believe in fear.

- When did you last cry and why?

When I had a big needle put in my eye at the optometrists.

- Who is your hero?

I believe in superheroes, so for me it would be Elastigirl from The Incredibles.

- Name one thing about yourself that few people know.

I trained as a jazz ballet choreographer in Paris.

- What's the worst thing about your job?

Filling in a questionnaire like this when I could be at the cinema.

- What do you see when you look in the mirror?

The 17-year-old inside.

- Which historical figure do you most identify with, and why?

Lucrezia Borgia in Renaissance Italy. When she didn't like people she simply had them poisoned.

- If you had a trained monkey, what would you make it do?

Sit in for me in meetings designed for trained monkeys.

- If your office was burning down, what object would you save and why?

Peter Mead's iconic Marilyn photograph - it's strictly on loan.

- Are you happy?

My name means happy in Arabic. So literally, yes.

- What would you do if you were invisible for the day?

Sit in the agency bar and pick up all the gossip.

- What's your most evocative childhood memory?

Seeing snow for the first time, having lived in Africa until I was six years old.

- What's your most irritating habit?

Asking a question and answering it without drawing breath.

- What belief do you hold most strongly?

Speak truth to power.

- What's on your iPod most-played list?


- What do you wear in bed?

My Arsenal kit.