Close-Up: The Hot Seat - Geri Richards, Publicis Blueprint

Name: Geri Richards

Job: Chief executive, Publicis Blueprint

- You've got five hours left before the world explodes. What do you do?

Head somewhere exclusive where I can immerse myself in the most expensive handbags and shoes.

- What's your best joke?

How do you make Lady Gaga cry? Poke-her-face ...

- What's your biggest fear?

Coming home one day to find my son has turned into a Goth.

- When did you last cry and why?

I cry at anything and everything, so it was probably during some mindless rubbish on TV last night.

- Who is your hero?

Nelson Mandela.

- Name one thing about yourself that few people know.

I did RE at A level. Baffling.

- What's the worst thing about your job?

The commuting.

- What do you see when you look in the mirror?

On my sane, regular days, Cindy Crawford's younger sister. But, generally, just a normal, everyday working mum.

- Which historical figure do you most identify with and why?

Mrs Beeton, because I am a qualified home economist, and if the wind is blowing in the right direction, a domestic goddess.

- If you had a trained monkey, what would you make it do?

Both empty the dishwasher at home and do my timesheets at work. Every day, forever.

- Are you happy?

Yes ... assuming it's a day that my son got to school on time and without any morning battles, the trains work like clockwork, I can get to my desk, get my coat off and have a coffee in my hand before being accosted with some query. Happy days.

- What would you do if you were invisible for the day?

At the time of writing, having the answer to the Brangelina situation could be quite lucrative.

- What's your most evocative childhood memory?

Winning a rag doll in a raffle and being presented the prize by Simon Williams, aka Captain Bellamy in Upstairs Downstairs - he was very handsome and very tall.

- What belief do you hold most strongly?

Today is the first day of the rest of my life: what happened yesterday, happened yesterday.

- What's on your iPod most-played list?

If only I could say something cool and trendy ... no, forget that, I'm proud - probably a Police track.