Close-Up: The hot seat - Graham Duff, Mediabrands

Name: Graham Duff

Job: EMEA president, Mediabrands

- You've got five hours left before the world explodes. What do you do?

Reflect on my good fortune that this is happening when I am in the Maldives with my wife, my son and daughter and my best friends.

- What's your best joke?

Tottenham Hotspur are a big club.

- What's your biggest fear?


- When did you last cry and why?

Watching Gran Torino. Clint reminded me of my late dad.

- Who is your hero?

The Who's Pete Townshend.

- Name one thing about yourself that few people know.

I failed my maths O-Level three times.

- What's the worst thing about your job?


- What do you see when you look in the mirror?

A bald old git.

- Which historical figure do you most identify with and why?

Captain James Cook. We both left Whitby at a young age to explore the world. Well, he did. I ended up in Ilford, but I do travel a bit now.

- If you had a trained monkey, what would you make it do?

Admin - both personal and professional.

- If your office was burning down, what object would you save and why?

The photograph of my wife and our puppy, Barnsbury. Everything else is available elsewhere or replaceable.

- Are you happy?

Yes, thanks.

- What would you do if you were invisible for the day?


- What's your most evocative childhood memory?

Summer holidays at my nan's council house in Whitby.

- What's your most irritating habit?

That will remain classified information.

- What belief do you hold most strongly?


- What's on your iPod most-played list?

Boringly, I actually checked - Doves, Elbow, Weller, U2, Fleet Foxes, Depeche Mode, Springsteen, Razorlight.

- What do you wear in bed?

My conscience.