Close-Up: The hot seat - Jason Dormieux, MEC Interaction

Name: Jason Dormieux

Job: Managing partner, MEC Interaction

- You've got five hours left before the world explodes. What do you do?

Rush home and spend the time with the most important people in my life: my wife and two daughters.

- What's your best joke?

I bought some HP sauce the other day. It's costing me 6p a month for the next two years - a Tommy Cooper classic.

- What's your biggest fear?

Spiders.

- When did you last cry and why?

Valentine's Day this year after putting my back out while clearing my garden shed ... poor timing.

- Who is your hero?

My dad, who is living proof that you get out of life what you put in.

- Name one thing about yourself that few people know.

I once spent an entire summer picking melons in the Jordan Valley.

- What's the worst thing about your job?

There's never enough hours in the day.

- What do you see when you look in the mirror?

Someone who needs to get a greater return from his monthly gym fee.

- Which historical figure do you most identify with and why?

Tim Berners-Lee - not only does he have a passion for all things digital, he's also follicly challenged.

- If you had a trained monkey, what would you make it do?

Hmm, a close-run thing between completing time sheets and updating my bookmarks.

- If your office was burning down, what object would you save and why?

My iPad, because it's bright, it's shiny and it's new.

- Are you happy?

Well, it's a dreadful waste to be sad.

- What would you do if you were invisible for the day?

I'm not sure it would be printable.

- What's your most evocative childhood memory?

Dawlish, summer, ice-cream ... wonderful.

- What's your most irritating habit?

Always declaring that I'm only staying for one.

- What belief do you hold most strongly?

You get out what you put in.

- What's on your iPod most-played list?

Reflecting the fact that I'm going through a retro stage at the moment, The Diary Of Horace Wimp.

- What do you wear in bed?

M&S boxers.

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