Close-Up: The Hot Seat - Jenny Biggam, the7stars

Name: Jenny Biggam

Job: Managing partner, the7stars

- You've got five hours left before the world explodes. What do you do?

Put a bet on at William Hill, just in case the explosion doesn't happen. Then become a space tourist, very quickly.

- What's your best joke?

The one about jam and marmalade.

- What's your biggest fear?

Failure.

- When did you last cry and why?

I'm in media. Crying is for those creative types.

- Who is your hero?

Don Draper, natch.

- Name one thing about yourself that few people know.

I used to have a major crush on Rod Stewart (ewwww).

- What's the worst thing about your job?

It happens during Selfridges opening hours.

- Which historical figure do you most identify with and why?

Does Blanche from Coronation Street count as an historical figure now?

- If you had a trained monkey, what would you make it do?

I do have a trained monkey, and he is an absolute genius at press buying.

- If your office was burning down, what object would you save and why?

Maybe the monkey, or maybe the shoe collection that is under my desk.

- Are you happy?

Yep.

- What would you do if you were invisible for the day?

Play hide and seek, competitively.

- What's your most evocative childhood memory?

Hobbies and my inability to hold one down. Being expelled from ballet for lack of co-ordination; being sick on a piano; failing my cycling-proficiency test; and getting caught bunking off Brownies to eat chips.

- What's your most irritating habit?

Listening to Take That.

- What belief do you hold most strongly?

You may as well be hung for a sheep as a lamb.

- What's on your iPod most-played list?

Too much Take That.

- What do you wear in bed?

I have made a pair of pyjamas out of Campaign back issues. Never a dull moment.

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