Close-Up: The hot seat - Jon Forsyth, Adam & Eve

Name: Jon Forsyth

Job: Founder, Adam & Eve

- You've got five hours left before the world explodes. What do you do?

Fly to Rarotonga in the Cook Islands. (See most irritating habit.)

- What's your best joke?

Why was the sand wet? Because the seaweed. (It's all in the timing.)

- What's your biggest fear?

Opening the door to one of my daughter's boyfriends.

- When did you last cry and why?

A good romcom would usually catch me out, but the last time was actually in uncontrollable laughter at a wedding when the best man couldn't make it past his third sentence for being too drunk.

- Who is your hero?

Your best heroes are when you're a kid, so I'd say Han Solo for sheer charm and Ivan Lendl for determination.

- Name one thing about yourself that few people know.

I am much taller than I look.

- What do you see when you look in the mirror?

The truth.

- With which historical figure do you most identify and why?

Captain Cook. Great seaman.

- If you had a trained monkey, what would you make it do?

Twitter.

- If your office was burning down, what object would you save and why?

My Egyptian "golden pyramid" snow dome. A priceless part of my collection.

- Are you happy?

I have a lot of lovely girls in my life, so, yes, very much.

- What would you do if you were invisible for the day?

Go to school with my daughter and just watch her.

- What's your most evocative childhood memory?

There are two that I can't decide on so here are both. My dad was a nuclear submarine commander so when he took me aboard, it was Jim'll Fix It x10 - I can still smell the potent mix of oil and sweat. The other was when I got lost while backstage on the 80s children's TV programme Tiswas and bumped into Lenny Henry, who asked me if I was oooooookkkkkkk. (Appreciate a lot of people might not get this.)

- What's your most irritating habit?

Being over-optimistic.

- What belief do you hold most strongly?

Treat people as you would expect to be treated.

- What do you wear in bed?

Having recently bought one of the world's greatest inventions (a topper), as little as possible.

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