Close-Up: The Hot Seat - Jon Tipple, McCann Erickson London

Name: Jon Tipple

Job: Head of planning, McCann Erickson London

- You've got five hours left before the world explodes. What do you do?

I've always wanted to ride a Honda Fireblade along the Embankment at night. I'd do that as many times as possible, only faster and more recklessly than previously planned.

- What's your best joke?

First Capital Connect claiming to be a train operating company is pretty amusing.

- What's your biggest fear?

Something bad happening to my daughters and ever having to go back to Carlisle - the most unpleasant place I've ever been to.

- When did you last cry and why?

The morning after the night that started with the McCann Christmas pop quiz. Limoncello.

- Who is your hero?

Either my wife or Shane Warne. I'll say my wife because a) she's stayed so serene and beautiful, and b) Shane won't read this.

- Name one thing about yourself that few people know.

I regularly go to the gym. Really.

- What's the worst thing about your job?

The gap between idea and execution.

- What do you see when you look in the mirror?

Martin Clunes' poorer, less attractive brother.

- Which historical figure do you most identify with and why?

Giovanni Falcone. Ingenuity, tenacity and bravery beyond reason.

- If you had a trained monkey, what would you make it do?

Monkey tennis.

- If your office was burning down, what object would you save and why?

Our 2009 APG Grand Prix trophy.

- Are you happy?

I am now thanks to Jules Levy (

- What would you do if you were invisible for the day?

That Fireblade ride along the Embankment.

- What's your most evocative childhood memory?

St Xavier's School, St Joseph, Trinidad. I can still do my times tables impeccably thanks to those crazed, cane-wielding nuns.

- What's your most irritating habit?

Letting work interrupt table tennis matches.

- What belief do you hold most strongly?

That QPR really is the finest football team the world has ever seen.

- What's on your iPod most-played list?

Spiritualized's Songs In A&E.