Close-Up: The Hot Seat - Mike Colling, MC&C

Name: Mike Colling

Job: Managing director, MC&C

- You've got five hours left before the world explodes. What do you do?

Go diving - no-one can talk to me, and being with the fish would not be a bad place to be.

- What's your best joke?

Two fish in a tank. One turns to the other and says: "Do you know how to drive this thing?"

- What's your biggest fear?

The fish I dive with actually learn to drive the tanks.

- When did you last cry and why?

This morning watching a charity DRTV creative review. We have a lot of charity clients but it never gets any easier.

- Who is your hero?

Winston Churchill.

- Name one thing about yourself that few people know.

On winter weekends, I lead a group of heavily armed Italian communists.

- What's the worst thing about your job?

There isn't one.

- What do you see when you look in the mirror?

I try really hard not to.

- Which historical figure do you most identify with and why?

Henry VIII - the archaeology of his wardrobe over decades resembles mine.

- If you had a trained monkey, what would you make it do?

Click on the paid Google links of all my competitors.

- If your office was burning down, what object would you save and why?

My iPhone - brilliance and am just loving the new Lego photo app.

- Are you happy?

Yup - almost certainly because I don't understand what's going on.

- What would you do if you were invisible for the day?

Swim with otters.

- What's your most evocative childhood memory?

It would have to be the day I put my foot through my headmaster's window while abseiling down the school house - for some reason, it sticks in the mind.

- What's your most irritating habit?

Being right.

- What belief do you hold most strongly?

That the law of Sod is the only universal constant.

- What's on your iPod most-played list?

Springsteen - Born To Run.

- What do you wear in bed?

A winning and hopeful smile?