Close-up: The Hot Seat - Paul Frampton, Managing director, MPG Media Contacts

Name: Paul Frampton

Job: Managing director, MPG Media Contacts

- You've got five hours left before the world explodes. What do you do?

Hmmm ... a toss-up between hiring an industrial drill to dig out a hundred feet bunker below the ground and necking six bottles of Cloudy Bay looking over the ocean.

- What's your best joke?

A guy shows up late for work. The boss yells: "You should've been here at 8:30!" The guy replies: "Why? What happened at 8:30?"

- What's your biggest fear?

Losing.

- When did you last cry and why?

When Man Utd won the Champions League (and I foolishly bought the whole pub Champagne).

- Who is your hero?

Bryan Robson - the footballer with more injuries to his name than any other!

- Name one thing about yourself that few people know.

I sing.

- What's the worst thing about your job?

It's based indoors; "ain't no sunshine".

- What do you see when you look in the mirror?

Too many grey hairs and black bags under my eyes.

- Which historical figure do you most identify with and why?

Shakespeare. The ultimate wordsmith; words are everything.

- If you had a trained monkey, what would you make it do?

Attack traffic wardens.

- If your office was burning down, what object would you save and why?

My PA, Amy.

- Are you happy?

Yes. I have a wonderful wife, three amazing kids, a beach hut and an Audi TT. Mission complete.

- What would you do if you were invisible for the day?

Make a visit to each of my competitors' offices. Sit in on a pitch, sift through their accounts and rising stars' HR records and unplug the servers before I leave.

- What's your most evocative childhood memory?

Watching fireworks sitting on a speedboat on Lake Maggiore.

- What's your most irritating habit?

Writing essays on my BlackBerry.

- What belief do you hold most strongly?

I'm a good Irish Catholic.

- What's on your iPod most-played list?

Right now: Owl City, John Mayer, UB40 and Timbaland.

- What do you wear in bed?

Something comfy or nothing at all.

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