Close-Up: The hot seat - Richard Exon, Rainey Kelly Campbell Roalfe/Y&R

Name: Richard Exon

Job: Chief executive, Rainey Kelly Campbell Roalfe/Y&R

- You've got five hours left before the world explodes. What do you do?

Call Jack Bauer and ask him to work especially fast.

- What's your best joke?

What's worse than raining cats and dogs? Hailing cabs.

- What's your biggest fear?

Australian cricketers with everything to prove.

- When did you last cry and why?

Weirdly, in-flight movies always get me, irrespective of content. Must be the altitude.

- Who is your hero?

I.T.B. 149 n.o. Headingley 1981.

- Name one thing about yourself that few people know.

I'm surprisingly Scottish.

- What's the worst thing about your job?

It's all good.

- What do you see when you look in the mirror?

Mr J Blues.

- Which historical figure do you most identify with and why?

Steve Kershaw, man of men.

- If you had a trained monkey, what would you make it do?

Star in Bafta-winning idents for the BBC.

- If your office was burning down, what object would you save and why?

The pair of 25ft black cats outside our front door. Impractical for a London garden, but memorable nevertheless.

- Are you happy?

Never. OK, sometimes.

- What would you do if you were invisible for the day?

Unlock the mysteries of Noel Bussey.

- What's your most evocative childhood memory?

Having to ask permission to watch ITV because of the ads. No, really.

- What's your most irritating habit?

Attempting to hide my stammer with profound silences.

- What belief do you hold most strongly?

Family first.

- What's on your iPod most-played list?

Electric Ladyland.

- What do you wear in bed?

Sufficiently nondescript pyjamas.