Close-Up: The hot seat - Rooney Carruthers, VCCP

Name: Rooney Carruthers

Job: Founding partner, VCCP

- You've got five hours left before the world explodes. What would you do?

I'd start with a kiss and cuddle with my family, then I would cry my eyes out.

- What's your best joke?

(Said in a German accent)

German fella goes into a Swiss chemist.

German: "I'd like a deodorant please."

Chemist: "Ball or aerosol?"

German: "No, I want it for my armpits!"

- What's your biggest fear?


- When did you last cry and why?

Watching the film La Vie En Rose.

- Who is your hero?

George Best.

- Name one thing about yourself that few people know.

I find solace in Westminster Cathedral.

- What's the worst thing about your job?

The language barrier.

- What do you see when you look in the mirror?

Laugh lines.

- Which historical figure do you most identify with and why?

Ernest Shackleton. Endurance.

- If you had a trained monkey, what would you make it do?

Be my son's best friend.

- If your office was burning down, what object would you save and why?

My Mac.

- Are you happy?

Yes - some days up and some days down, life isn't perfect.

- What would you do if you were invisible for the day?

In the morning, I would sneak into the Inland Revenue offices and change my tax code. In the afternoon, I would hang around the lingerie department at Harvey Nicks!

- What's your most evocative childhood memory?

My father dying.

- What's your most irritating habit?

Fickle beyond belief.

- What belief do you hold most strongly?

Everything works out good in the end.

- What's on your iPod most-played list?

Spanish Eyes by Al Martino.

- What do you wear in bed?

Birthday suit.