Close-Up: The Hot Seat - Russ Lidstone, Euro RSCG London

Name: Russ Lidstone

Job: Chief executive, Euro RSCG London

- You've got five hours left before the world explodes. What do you do?

Go to my spinning class. Then on to the Drayton Court with my family for a pint and fish 'n' chips and then watch series four of The Wire.

- What's your best joke?

My singing. Although my cover of Rolf Harris' Two Little Boys is rather good.

- What's your biggest fear?

Under-catering and small portions.

- When did you last cry and why?

Watching the death of the lead character's father in Sunshine on television.

- Who is your hero?

Pops Lidstone.

- Name one thing about yourself that few people know.

Given another five or six inches (height), I could have been an NBA superstar.

- What's the worst thing about your job?

The paparazzi outside my house, day in, day out.

- What do you see when you look in the mirror?

Someone very lucky.

- Which historical figure do you most identify with and why?

King Canute - he was a Viking warrior, a bit like me.

- If you had a trained monkey, what would you make it do?

Not the kind of thing that Noel Bussey (Campaign reporter) would make it do.

- If your office was burning down, what object would you save and why?

Hodgey's handbag. We'd be lost without it - especially the painkillers.

- Are you happy?

Yes. I think I'm a glass half-full kind of bloke.

- What would you do if you were invisible for a day?

Sleep.

- What's your most evocative childhood memory?

Summer evenings on Fishcombe Cove as sun set.

- What's your most irritating habit?

I don't have any, although my colleagues tell me that my natural resting face is "the face of thunder".

- What belief do you hold most strongly?

Try to do the right thing.

- What's on your iPod most-played list?

Currently, Doves ...

- What do you wear in bed?

Just my merkin.

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